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Lets start with a definition:
What is a keyword?
A keyword is a word or phrase that is important to your website.
Keywords are words that explain what your website is about or sells.
For example, if you are selling clocks, then “clocks” would probably be the most important keyword.
You want people looking to buy clocks to find you on Google.
As you can tell clock, in this example, is a very broad and far reaching keyword.
If your website appears on the top of Google for that word, you probably would get a lot of visitors that are looking for other things than buying a clock.
In addition, A LOT of other websites will be competing with you to be first in the search results for that word.
Maybe it would be better to work with a more specific keyword such as “wall clock”!?
Now that we are clear on what a keyword is, we can move on to explain what our Keyword tracking tool does.
It is part of our SEO Tool kit (BTW, SEO stands for Search Engine Optimization, the art of making your website rank better in search engines such as Google, Bing, Yahoo and so on.).
Our SEO ranking tool allows you to keep an eye on the keywords that are important to your website and what your current rank with the major search engine providers is.
On the right you will find a screenshot of the ranking of the words electric cars and Tesla roadster for the website Tesla dot com.
You can see how the ranking for electric cars changed on the 8th, 9th and 10th of December.
You might think that finding a keyword for your website is the easy part, yet, that is not at all the case!
As you can imagine, all the obvious keywords are also highly contested keywords.
What is the solution? Our keyword Suggestion tool.
You enter a website, keyword or URL and our tool will suggest keywords that you can use. How often people search for that keyword and even how hard it is to rank well in search engines for those keywords. (Plus many more details).
Take a look at the screenshot on the right for the example keyword “electric cars”
Next, our SEO Ranking toolkit will make sure that your site actually is setup and designed perfectly. Search Engines are quite picky and prefer websites with as little technical issues as possible.
Our tool will provide you with a detailed list of the seo ranking factors and spot key glitches that hold you back.
With this comprehensive analysis your website will be checked for over 70 parameters and how to fix them.
A report of these 70 parameters (such as link issues, SSL redirects, XML Sitemap, duplicate content, mobile issues and so on) will be presented to you or emailed if you like.
Each issue detected will also display instructions on how to fix the issue.
These are the groups of parameters we are checking on your website:
Our SEO guide is a perfect starting point for agencies and webmasters that are assessing sites for the prospective clients or could be used as the marketing plan template
This best-practice SEO checklist consists of all the points needed for you to stay on top. It will show you what's done and still needs to be implemented.
A professional SEO agency goes through the same checklist as an independent SEO expert. These tools allow you to do the same at a fraction of the cost.